Mission & Goals

Vision

What the organization has done, what it is doing now, and what its plan for the future.

Mission/Purpose

Broad statement of purpose or "end" to be achieved by an organization.

Goals 

Shorter-range, achievable stated ends linked to an organization’s mission/purpose.

Objectives

Specific, measurable achievable steps that enable the organization to reach its goals.

Objectives include:

  • Action Plan - The who, what, how, when and resources required to help management delegate responsibility in a sensible, meaningful fashion
  • Criteria - specific criteria by which results will be measured (e.g. 10% decrease)
  • Results - result to be achieved (e.g. decrease in teen pregnancy rates)
  • Target Group - who will receive the service or intervention
  • Time Frame - time period this will be accomplished by (e.g. December 1998)