Mission & Goals


What the organization has done, what it is doing now, and what its plan for the future.


Broad statement of purpose or "end" to be achieved by an organization.


Shorter-range, achievable stated ends linked to an organization’s mission/purpose.


Specific, measurable achievable steps that enable the organization to reach its goals.

Objectives include:

  • Action Plan - The who, what, how, when and resources required to help management delegate responsibility in a sensible, meaningful fashion
  • Criteria - specific criteria by which results will be measured (e.g. 10% decrease)
  • Results - result to be achieved (e.g. decrease in teen pregnancy rates)
  • Target Group - who will receive the service or intervention
  • Time Frame - time period this will be accomplished by (e.g. December 1998)